Let’s face it. Nobody likes to be kept waiting.
So you need to do everything in your power to make the experience a pleasurable one! After all, the last thing you want is your customers muttering under their breath about your terrible service.
Here’s how to soften the blow…
1 – Free Wi-Fi is a must!
Waiting is bad enough. But waiting without Wi-Fi? These days it just can’t happen.
Whatever the nature of your business – optician, car-servicing garage, hairdresser, retailer – it will work in your favour to let your customers tap into your Wi-Fi while they wait.
Make it easy, too. Don’t make them pester a member of your team, who then has to painstakingly sound out a convoluted Wi-Fi code. Instead, have it freely available on your wall or in an easily-accessible business card.
2 – Charging stations go down a treat
Let’s say one of your customers has happily logged into your Wi-Fi. But now her smart phone battery is dying. Her frustration and stress levels are rising.
But hold on, she then spots a charging station – with charger at the ready.
Now she’s able to respond to a few work emails and contact her friend to arrange meeting up later. In other words, she’s using the waiting time to catch up on something that she would otherwise have to do later. Now she’s feeling positive about your business and happy about the wait.
3 – Snacking eases the pain
Another effective way to show your customers that you value them is by offering them complimentary drinks and snacks.
It doesn’t have to be anything elaborate or something that creates work for your team. But tea, coffee, water and fruit or a biscuit definitely makes the time pass, as well as creating a favourable impression of your business.
Especially if your customers are doing their waiting around lunch or dinner time.
4 – Communication is crucial
What’s worse than a really long wait? A really long wait when no one tells you what’s going on or why there’s been a delay.
Whether you leverage technology – texting your customers, for example, or updating an interactive board – or simply communicate the message in person, you’ll show your customers that you care (and reduce their inevitable annoyance) by keeping them informed.
5 – Use music to engage your customers
If the atmosphere in your waiting area is comfortable and welcoming, your customer is less likely to become frustrated with you. And having the right background music is key to creating the right environment.
And that’s where we come in. With a soundjack tailored playlist, you’ll create the perfect atmosphere in your waiting room. And you can even give your customers the power to pick the tune they want to hear.
All of which means an enjoyable wait.
Not convinced by the power of background music? Check out these amazing stats!