Are you an operator? If so, read on and see how the right background music can benefit you and your customers.
- 68% of pubs and bars believe that good music encourages repeat business
- 73% think that it has a direct impact on sales
- 93% believe that playing the correct music creates a better atmosphere for customers
When you look at these statistics (taken from research carried out by MusicWorks), the message is loud and clear for entertainment industry operators: Keep calm and let the music play!
Whether you’re responsible for selling music-related technology and equipment – or selecting the right products to keep your business ahead of the rest – the benefits of background music are plentiful for bars, boozers, food pubs, cafés and restaurants.
1 – Lengthen customer stay
The longer customers stay, the more they’re likely to spend. What’s more, a buzzing venue gives off a good vibe, encouraging more people to enter.
- Numerous studies have conclusively linked background music with length of customer stay
- But, remember, you need to know your market and pick the music of the right genre, tempo and volume
Time to sort that playlist…
2 – Boost customer spend
And it doesn’t stop at length of stay. Playing the right music also gives you (or your customer) the power to boost spend.
- Pubs playing music take on average 44% more than those that don’t (Source: CGA) and that would include machines
- 82% of drinkers said they’d buy another if they were enjoying the music (Source: MusicWorks)
3 – Encourage repeat business
It’s not rocket science. Playing the right background music builds a connection between customers and brand, enhancing customer loyalty and encouraging repeat business.
- Music evokes emotions, helping you build connections with your customers
- So, even on an subconscious level, playing music that appeals to your customers is likely to encourage them to come back to you
- And if you get the music right for a venue they are also more likely to stick with you as an Operator
4 – Enhance staff performance
And it isn’t all about customers. According to MusicWorks, playing music at work also increases staff productivity, which means your customers will see the following benefits:
- One in three workers is less likely to take time off sick if music they like is played at work
- It also enhances productivity, alertness and team interaction
5 – Build your reputation
Ultimately, background music is a tool that businesses can use to influence the way they’re perceived. Used right, it has the power to drive decisions, build your reputation and keep a venue on-side.
- Operators that buy for or sell to bars, pubs and restaurants are increasingly relying on music services like soundjack
- Delivering complete control via a tablet, customers can get involved in music selection via the app
Reap the benefits of background music. Get in touch to learn more.